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Michelle Gjerde

Michelle has 20+ years of technology sales and marketing experience ranging from start-ups to global agencies to F500 companies like Gateway, HP and 3M to leadership roles with fast-growth, emerging market leaders like Digital River, Amcom Software and Compellent. In 2001, Michelle formed a growth consulting business - Propel. Comprised of an expert network, Propel supported dozens of high-tech start-ups and fast-growth market innovators like Agiliti, Interelate, CoroSoft, Retek and HighJump Software. Previously, Michelle was the Communications Director with Digital River where she focused on analyst and media relations, influencing the creation of a new category of "Commerce Service Providers," with Digital River as the first. Michelle worked in Silicon Valley for technology PR firm, Copithorne and Bellows in San Francisco. Clients included HP, Network Associates and Iomega. Before joining the agency, Michelle was the marketing communications manager for Firepond, formerly CWC, a pioneer in SFA with a patent on its configuration software. In the early 90's, Michelle become Gateway's first internal PR person. She worked directly with CEO Ted Waitt and other executives to prepare news releases and pitches, placing hundreds of articles in the business and IT media and supporting global media tours, product launches and reviews. Michelle holds a BA in business/communications and journalism from Augustana College in Sioux Falls, S.D..
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Recent Posts

Plot Your Porch

| Sep 11, 2017

A Scenix porch is a great way to enjoy more time in the great outdoors. If you crave more time to breathe in the fresh air and take in the backyard views without worrying about nasty bugs and weather, Scenix may be just what you need.

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